Photo: Burns Sowder Arts Advisory

Lynne Sowder and Victoria Burns, Principals of Burns Sowder Arts Advisory, are cultural entrepreneurs committed to the development of new audiences through innovative communications strategies, cultural initiatives, and signature art collecting programs for private and institutional collectors.

Working with their long time collaborator, Nathan Braulick, Burns Sowder Projects have included institutional art programs like Talkback / Listen for First Bank System that advance organizational development objectives by engaging the company’s stakeholders in a dialogue about contemporary culture and organizational practices. They have also consulted to foundations like the MacArthur Foundation, designing art collections that support and critically reflect upon the organization’s larger mission of fostering human creativity, the generation of new ideas, the role of the individual in democratic societies, and sustainable practices globally.

Burns Sowder cultural marketing initiatives have included: the Art of Pure Pleasure for Häagen-Dazs, which linked the brand to world-class culture and its audiences, and featured commissioned public art projects and short films, unique product sampling environments, and co-branded projects with relevant corporate partners including SONY and Bloomingdales; and Women’s Work for Liz Claiborne Inc., designed as a national campaign to end domestic violence by commissioning new works by internationally recognized artists (Barbara Kruger, Carrie Mae Weems, Crane & Winet and Susan Meiselas among others) for billboards, bus stops, MTV, radios spots and products for sale at retail.

Communications projects developed by Burns Sowder involving new media are aimed at fostering art / artist / audience interactions, and creating dialogue among an organization’s constituencies. These have included: multi-media educational projects for Refco, and the LINC Group, among others; and Through Your Eyes, an award winning net project for Walker Art Center that shared the real experiences of Walker audience members as they encountered various programs and people at the art center.

www.burnssowder.com

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First Bank System FBS employees with works by Paolini and Polke. Photo: Mark Peterson	Vince Leo Cover of FBS-commissioned artist’s book. Photo: Burns Sowder Arts Advisory	MacArthur Foundation Cover of MacArthur Foundation Annual Report. Photo: Burns Sowder Arts Advisory	Liz Claiborne Women’s Work campaign. Images by Jon Winet, Barbara Kruger, and Carrie Mae Weems. Photo: Burns Sowder Arts Advisory	The LINC Group Portraits of employees with their favorite works from the collection. Photo: Burns Sowder Arts Advisory	Häagen-Dazs: The Art of Pure Pleasure HD-commissioned sculpture by Yoshitomo Nara. Photo: Burns Sowder Arts Advisory, Creative Time, Marianne Boesky Gallery